About the Project
When it comes to mortgage and protection advice, clarity and trust aren't optional - they're essential. Campbell Clifford Mortgages, a family-run mortgage and protection brokerage based in Scotland, needed a their website refreshed to better reflect their expertise and highly personal service. With client often feeling overwhelmed by the mortgage process, the new website had to make everything feel simple.
The Challenges
Communicating Services Clearly: They offer more than typical mortgage advice - from first-time buyers to protection services, debt consolidation, and referrals for specialist finance. Presenting this without overwhelming visitors was one of the biggest challenges.
Creating Consistency: Much of the initial content came from questionnaires, the existing site, and social media, meaning the challenge was shaping it into a cohesive and structured site that felt polished.
Keeping Accuracy: Throughout the project, the biggest focus was on rewriting, restructuring, and refining content to avoid repetition, improve clarity, and make every topic easy to understand - without losing accuracy or professionalism.
The Solution
Clear Service Presentation: Each service - from first-time buyers to protection specialist referrals - was broken into digestible sections with simple explanations and clear benefits. This helped visitors understand exactly what they could get help with.
Thoughtful UX and Layout: The site was designed to reduce friction at every step: clear CTAs, simple navigation, a built in mortgage calculator, and easy pathways to get in touch. Every page guides users towards understanding their options and reaching out confidently.
Compliance-friendly: We integrated essential regulatory messaging, referral notices, and disclaimers in unobtrusive ways - keeping the site professional and legal without overwhelming visitors.
Key Takeaways
For mortgage advisors, a website isn't just a digital brochure - it's a trust-building tool. By focusing on clarity, approachability, and user-friendly presentation, this project helped turn complex financial decisions into a smooth, supportive experience.
Campbell Clifford Mortgages new website now reflects their expertise, showcases their boutique service, and gives clients the confidence to take the next step in their homeownership journey.
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