About the Project
A great website helps parents see the passion and professionalism behind your work - and makes it easy for them to choose you. The Stevie Crawford Football Academy, led by former Scotland international and UEFA Pro Licence coach Stevie Crawford, is dedicated to helping young people in Dunfermline grow in both skill and confidence.
With over 35 years of experience in professional football, Stevie brings credibility and expertise that few can match. His website needed to reflect that same level of professionalism and care, while also making it simple for families to understand the academy's coaching options and get involved.
The Challenges
High expectations: Stevie's professional reputation meant the website had to feel instantly credible and polished.
Clear service breakdown: The academy offers multiple coaching sessions for different age groups, which needed to be presented clearly for parents.
Easy next steps: Parents needed a straightforward way to enquire or signup without confusion.
The Solution
Professional design: Created a clean, modern site that projects trust and authority, aligning with Stevie's football background.
Clear information architecture: Structured the site so parents can quickly find details on coaching sessions and locations.
Simple contact options: Streamlined enquiry and contact pathways so families can take the next steps without hassle.
Welcoming tone: Balanced professionalism with approachable design style to make parents feel both reassured and welcomed.
Mobile-friendly build: Ensured the site works seamlessly on mobile devices, since most parents will browse on the go.
Key Takeaways
For sports academies, the website acts as the first impression for parents. By focusing on professionalism, clarity, and ease of contact, the Stevie Crawford Academy site builds trust and reflects the high standards of its coaching - helping parents feel confident in choosing the academy for their children.
Ready to Start Your Project?
Let's build something amazing together.