About the Project
For a specialist camper-conversion business, the website needs to instantly communicate trust, quality, and technical capability. VanHux - an East Lothian-based custom camper conversion company - needed a website that reflected the craftsmanship of their builds while clearly explaining their services to customers who may be new to conversion terminology.
The goal was to create a site that felt expert and approachable, showcased their unique processes, and attracted customers searching for reliable conversions specialists.
The Challenges
Translating technical services into clear content: Camper conversions involve electrical systems, heating units and more - each requiring explanation without overwhelming.
Highlighting craftsmanship: VanHux's skill, flexibility, and attention to detail weren't coming through in their previous content.
Image clarity: Choosing the right build photos - and explaining what they showed - was essential for helping customers understand the quality of work and what was capable.
The Solution
Clear customer-friendly terminology: Rewrote every service page with engaging language that balances technical accuracy with easy understanding.
Defined value messaging: Highlighted what makes VanHux different - flexibility, engineering experience, and bespoke design - so customers immediately understand their strengths.
Consistent tone: Created a friendly, trustworthy voice across the site to reflect the brand's approachable nature and engineering competence.
Key Takeaways
For a technical, specialist service like camper conversions, a website has to do more than look good - it must simplify complex information, build trust, and speak directly to customers in the surrounding area. By focusing on clarity and credibility, the new VanHux site helps visitors understand the quality of their work and confidently take the next step toward their dream conversion.
Ready to Start Your Project?
Let's build something amazing together.